Wednesday, August 8, 2012
Canteen blues
Thursday, June 14, 2012
'Paaniwala dena'
Monday, January 23, 2012
Twitter: A social experiment

I signed up on twitter due to buzz created by celebrities way back in mid-2009. I followed only celebrities and let the account lay fallow for two years. Sometimes I visited twitter what some of the dumb celebrities and some very good celebrities were saying all about their life. I got never interested in twitter in spite of being one of the early movers in India.
After I completed my engineering, my free time increased by leaps and bounds. Slowly I started to visit twitter more often. Trends following on twitter hooked me and I used to randomly follow people whose tweets I used to like and it mostly contained the twitter crowd from Mumbai or Delhi.
Slowly I started to follow bloggers and people who tweeted random and funny stuffs. I un-followed dumb celebrities who promoted their carp movies and tried to keep a tab on people who tweeted good links about any aspects of life.
I started to tweet naturally. My total tweets in two years were around 77 to be precise and suddenly I was tweeting around 10 tweets a day and it was increasing daily. I began to interact with random people having crazy twitter handles and insanely awesome people. Some people were kind enough to follow me back. Some celebs and prominent journalists even replied to my tweets which I had never expected in my life. Some tweets were meaningful while others were usual chatting about random stuffs happening in neighbourhood.
The timeline is a fun place every time I logged in. Sometimes a fight crops up between two random people, someone’s account gets hacked and then all hell comes down to earth. Blog posts directed at someone are countered back to the same user. The topics trending on twitter are the most funny ones. The one that I vividly remember is #YoAdvaniSoOld.
Twitter is used actively for promoting a brand or any festival. All the big brands have presence on twitter. The makers of blackberry, RIM took a very bad beating during the BBM outrage so did Airtel. RIM and Airtel, both had to provide compensation to their customers in this competitive environment. It was the effect of twitter users forcing big companies to give in to demands of customers. I got free Airtel mobile internet for 3 months, that too on 3G network. Many brands take a very bad beating if large number of people are not satisfied with your service. If you are in service industry, buckle up!
Twitter played a very important role in the Arab spring uprising so did it play a bad part in London riots. Twitter is carving a very own place among the social networks.The 140 characters make you apprehensive about the formation of a sweet and short tweet that can be broadcasted to the world.
Being a tech addict, I got behind the scenes to actually know how twitter actually works. Twitter bases its application programming interface(API) off the Representational State Transfer (REST) architecture. REST architecture refers to a collection of network design principles that define resources and ways to address and access data. The architecture is a design philosophy, not a set of blueprints -- there's no single prescribed arrangement of computers, servers and cables. For Twitter, a REST architecture in part means that the service works with most Web syndication formats.Web syndication is a pretty simple concept: An application gathers information from one source and sends it out to various destinations. There are a few syndication formats used on the Web. Twitter is compatible with two of them -- Really Simple Syndication(RSS) and Atom Syndication Format (Atom). How does twitter store so many tweets? Go out and find out the answer yourself!
Twitter sometimes waste your time. The more the time you spend on twitter, your productivity gets reduced(Not always) Some users are on twitter day and night. No limitation at all. People updating on twitter via FourSquare are the most irritable tweets you don’t want to read. Does the user want to get stalked by people by updating their own position every now and then! Twitter addiction is bad for health and sex life!
Twitter has carved itself a special position among the crowd of social networking sites that are jostling for publicity. Twitter has along way to go.
PS: Facebook gets a very bad beating via tweets. My twitter handle: @rohittalekar Follow me!
Wednesday, January 11, 2012
Half ticket
Monday, December 12, 2011
Lack of Ad sense shown by Air*el
1. A Close up of the Advertisement
The iPhone 4S which was launched in USA on 14th October, 2011 finally made the Indian debut on 9th December, 2011. Ironically, this was the last product that was given the final touches by Steve Jobs. Though his sense of touch will be seen in all future apple products, this was the last product that Steve Jobs reviewed.
Let’s get to the core point. IPhone 4S is sold in India through two Indian mobile carriers, Airtel and Aircel. Let’s denote them as Air*el. Going with the tradition of previous launches, Air*el published page full advertisements in leading Indian newspapers. Let’s keep aside the pricing of these phones as they cost a bomb and an Indian will think twice before purchasing it.
The 9th December ad in my paper made me think that Air*el can’t print local content in the ad. In short, they needed to do localization of ad before spending huge money on the ad. What does localization of Ad refer to?
If you refer to the first picture from the top, the one that appeared in the newspaper, I have noted some points which the company could have rectified so that it can appeal to local audience. Let’s start from the predominant phone screen displayed it the ad:
1. The area around the network signal strength bar: Air*el could have displayed their carrier name around the top corner left area instead of leaving it as only 3G. By displaying their carrier name in the ad, they would have added credibility that iPhone 4S works in India after that famous #4Snwglitch that trended in India.
2. Local weather: Instead of displaying the weather of the distant Cupertino, it would have been better if they would have displayed the weather of any damn city in India. Again the issue of localization of content for people leaving in India.
3. The market indices status: Instead of displaying whether the share market is up or down in Dow Jones, they would have displayed our very own Sensex or Nifty. Again, why would an Indian be interested in seeing whether the market is up or down in USA when he has invested money in Indian share market. Though global markets affect Indian markets, he would primarily have Sensex displayed on his home screen rather than Dow Jones.
4. Foreign names: It would have been better if Sachin Tendulkar would have given you a missed call instead of Jack Symon. Again Indian names appeal more than foreign names which some Indians can hardly pronounce.
I am comfortable with application displayed on the screen and the reminders stuff. Thank God!
If the Indian mobile carriers can spend huge money on printing these ads, can’t they localize content for Indian people? Air*el officials and PR people had the iPhone 4S in their stores for at least one week prior to their launch. Can’t they insert a micro SIM card in the phone, activate it and show the local content instead of global content? This takes hardly any time and a good photographer will enhance the beauty of the phone and appeal to Indians.
‘Glocalization’, giving global things a local feel would have greatly benefited the two mobile carriers. Glocalization is relatively new term borrowed by me from one of my friend and local names appeal more than any other thing to a local person.
I wish the two mobile carriers had some Ad sense after spending huge money on ad campaign.
Tuesday, October 4, 2011
Driving in the fast lane
Picture courtesy: Wikipedia
Driving habits of Indians don’t wean out easily, even on a state of art Mumbai-Pune six lane expressway. This state of art highway was built to showcase driving skills of Indians and not to lessen time of travel. After driving on this expressway for six times, my observations about Indian drivers keep on increasing like a series of numbers in Geometric progression.
1. No one follows the 80 Km/hr. limit displayed at regular intervals. I followed it as my dad sat beside me on all the six occasions. :P
2. The first lane is dedicated to cars and SUV’s who want to cruise at an excess of 120 km/hr. Even state transport buses cruise in first lane at a very high speed. Government was mooting of installing speed limit breakers on the buses but it is still not implemented putting the lives of passengers at risk. If you move to first lane at a speed of 80 Km/hr. you will be honked to death.
3. If you are plying at a speed of 80 Km/hr. on the second lane, cars and SUV’s will overtake you from first and third lane, from both sides scaring the shit out of you.
4. Lane cutting: This is the favourite pastime of Indian divers. This quality is possessed by instinct and young people like me learn it and try to implement it if they are in a hurry to reach the destination.
5. Queue: The toll centre on expressway has around 10 booths collecting a hefty toll. Cars in the first lane make it a point to cut the lane and go to the toll booth which has minimum queue. A car in first lane, at very high speed has the will to go to the extreme left toll booth to avoid queue. Law of queues: ‘If you are standing in a queue , the other queue always moves faster than the one in which you are standing’ . Indians lack patience. They try to leave their own queue and try to penetrate the other queue prompting heavy honking and abuses by the other driver.
6. Ghat section: Truck drivers make a mess here. When the old highway joins the new one after crossing half the ghat, the problems start compounding. Heavy trucks move at a speed of 10 Km/hr. and when illiterate Indian truck drivers move their truck in the first lane trying to overtake other truck, it creates a trail of cars behind truck. While climbing uphill, there is an S shaped curve under a bridge which comes after climbing 3/4th of the ghat. Before the S shaped curve, you will always see a car or truck in broken (failed) state. This stops the traffic completely in one lane and a bottle neck gets formed. You will always find a towing vehicle and a mechanic before the S shapes begins. The mechanic is always waiting for a truck or car to fail and on all three times while climbing uphill; I have seen a mechanic repairing a car with harried passengers standing by the car. The mechanic might me making good money daily. This fact of many cars getting stalled before the S curve was verified by my relatives, who also have observed the same phenomenon. My relative explained me that cars having poor maintenance have their clutch get jammed while climbing uphill and continuous pressing them going uphill aggravates the problem and hence the car gets stalled mid-way.
7. Cars coming at high price have a roof top mounted on the top. I have seen people coming out of the roof top to enjoy quick breeze. Newly married couples take advantage of this roof top to enjoy cool breeze and distracting drivers like me.
8. If you are driving at a high speed, it requires immense concentration. The expressway is banked for cars plying only at 80 km/hr. Try to increase your speed on a curve and experience the force that pulls your car. This increases the risk of accident with a car coming in other lane.
9. While driving downhill, don’t increase your speed beyond 50 km/hr. Gravity takes care even if you are not accelerating and a few 100 meters of path covered can increase your speed by 20 km/hr. The dividers are risky at some places and it requires hard barking if you over speed. A high speeding car can swirl from first lane to third lane while coming downhill! Be careful to look on both the sides of the lane while coming down. Newbies find downhill tough than uphill as the speed increases without even pressing accelerator. This scares the shit out of anyone who is driving the vehicle. I too have experienced it first time when I was coming downhill.
Be ready for sudden change in climate while going downhill or uphill. Khopoli area is heavily polluted at night. And lastly always engage in safe driving. The older driving license had a message on the back, ‘Driving is privilege given by Government and not a right’.
Thursday, September 22, 2011
Jago Grahak Jago! (Wake up Consumer!)
Today around 8 a.m., deep in my sleep, I heard commotion and people talking loudly on the street below my building. My neighbourhood is generally a serene one where people are quite nice with each other. The sudden commotion aroused me from bed on a cool morning to look out of my room’s window.
A group of 20 men were discussing in a loud voice over the extra two Rupees that they were paying to the shop keepers for a daily basic necessity, milk. A vigilant consumer, Mr Sachin had called the distributors to personally distribute milk pouches to people at maximum retail price (MRP) to the residents of our locality. The local shop owners charge us two Rupees more than MRP. Reason: Refrigeration charges.
The main distributor had set up a kiosk on the street below us at 6:30 a.m. and was selling milk at MRP. Consumers seeing that they are saving two Rupees less flocked the kiosk and started buying from the kiosk. In one hour, the shop keepers of the locality recognized that they will end up in loss today started arguing with the kiosk and Mr Sachin K. To verify things personally, I bought Amul ‘Taaza’ milk at INR 30, which is at MRP, while regular shop keepers have sold it to me at INR 32 from last one week. I was fleeced two Rupee daily for the last one week. Moreover these shop keepers have been charging me one Rupee per litre as refrigeration charges for the last 10 years. This increased to two Rupees recently. A vigilant customer, Mr Sachin K. an estate agent took matter into his hands, personally called distributor, and gave them space in his own shop to sell milk at MRP.
This whole situation irritated the regular shop keepers in our locality, seeing that their milk sales have dropped in one hour, started arguing that this is unfair that they have right to ask customers two Rupees extra over refrigeration charges. This lead to commotion on the street, in front of my home.
I thought, what is unfair in this? Government of India has framed a law that no company should sell products at a price higher than the MRP. Still, I was being fleeced by the shop keepers for the past 10 years. On further enquiries, I learnt that distributors provide one Rupee commission and the refrigerators that local shop keepers house are sponsored by companies selling refrigerated products. You can see the Amul advertisements on the fridge. A vigilant consumer has called the distributor who is selling milk at MRP and alerting regular consumers like me about the fleecing. People realized that they are incurring a loss of 60 Rupees per month if they buy a litre of milk daily and that amounts to 720 Rupees per year
This situation is present all over Mumbai and consumer courts have passed orders in favour of consumers and selling milk at MRP has begun in few places at Mumbai. Aarey dairy has set up direct kiosks at few places which sell milk at MRP. Unfortunately, my locality doesn’t sell Aarey dairy products.
The local shop keepers in my area are already under losses as Big Bazaar and other retail chains have set up shops in my locality. This has severely impacted them and now the milk scenario will also impact their business. We have read in many newspapers how big retail chains have impacted local ‘Kirana’ store and whether more FDI should be allowed in this sector or not. Two ‘Kirana’ shops have been closed in my locality due to opening of retail chains in my locality who offer discounts. Globalization is a part of our daily life and local shop keepers should either adopt it or face consequences like the one which happened today. Complaining that this is unfair and creating commotion is not a solution to this problem.
The local ‘Kirana’ is an integral part of our country. Common people have depended on the local ‘kirana’ store for quick needs. People are short of money at month end and they take essential goods from ‘Kirana’ store owners as a loan or debt and return it at the start of new month. Can big retail chains in India provide this kind of facility?
Let’s not forget that consumer is the king of market.It will be interesting to watch situation here in my locality tomorrow and whether shop keepers are selling us at MRP.
