Surfing channels, I came across Star sports airing some old cricket match from its rich archives. The match going on was India vs. England (1995-1996). The English audiences neatly dressed in suit- tie were enjoying watching English bowlers getting hammered by a debutant Sourav Ganguly.
Let’s get to main thing that pushed me to write this post. All the advertisements were looking unfamiliar to me. Even the spaces that separate the stands which hoist advertisements were unfurling the English brands. I don’t recall those names but those all sounded unfamiliar.
2009- ICC 20-20 world cup going on. The main sponsors- Reliance Mobile, LG, Hero-Honda and Pepsi. All the four are having significant presence but out of them, two are located and based only in India. Every space on the ground capable of displaying advertisements is occupied by these brands.
Do the Australians, Pakistanis, New Zealanders know these brands unless they search the net. Nahhh!! They might be going nuts thinking about these brands.
Look at the current position about the power of India. She has literally captured all the commercial aspect of cricket. That made me proud of India the most in spite of ongoing things going in India like corruption, nepotism etc. India has captured a huge chunk of the commercial market.
Beware world, India is marching on and all the other people need to look out at India as a major superpower in the world.
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